Fossil paint has been around for hundreds, even thousands of years. Remember Tom Sawyer and the whitewash fence? Fossil paint! Cave art? Fossil paint! Frescos in the Sistine Chapel? Fossil Paint! All of these refer to fossil paint or some version of fossil paint. Using lime and pigment and magnesium or calcium carbonate (chalk) to create beauty is not a new invention.
So what we have here, ladies and gentlemen, is a revival of an ancient art form! But with all of the modern convenience of being able to run down to your favourite décor store and buy a quart or two ready-made!
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